Still Not Taking Social Signals Seriously?

For reasons that are wholly regrettable, 2020 looks set to permanently alter the way the world does business. Covid-19 has impacted our lives in ways none of us could have imagined, plunging an estimated 4 billion people worldwide into some form of lockdown. The result of which was and is a dramatic increase in global … Read more

Five Tips for More Successful Facebook Marketing

Contrary to popular belief, the formula for successful Facebook marketing really isn’t rocket science. Nor is it something that necessarily calls for expert intervention. Across the board, the key to success on social media in general means getting to know your target audience. After which, it’s simply a case of establishing their expectations and either … Read more

Is Buying Social Proof Really Worth the Risk?

Just for the record, what we’re actually talking about here is purely quantitative social proof.   Hiring influencers at any price to sing the praises of your products, services or brand in general has the potential to work wonders. And it’s a tactic that’s been used by the biggest businesses in the world for generations. After … Read more

The Social Media Playbook – Making Your Posts Count

We’ve all come across social media posts that we’ve taken to heart, shared with our friends and in some cases can still remember to this day. Likewise, we’ve also forgotten 99.99% of all social media posts we’ve ever read having been less than impressed at the time of coming across them. So here’s the question … Read more