Five Important Questions to Ask a Prospective SEO Service

Bringing a capable SEO service on board could turn out to be the best decision you ever make for your business. If the job’s done properly, you could soon be looking at the kind of exposure that generates spectacular traffic. Of course, this is all dependent on the experience, expertise and general approach adopted by … Read more

Study: Small Businesses Still Not Using SEO

You’d be forgiven for thinking that at this point in time, finding a business not actively investing in SEO would be borderline impossible. Particularly in the cases of businesses who rely on strong performance online to sustain whatever it is they do. Given Google’s continuous focus on local SEO as a recommended promotional strategy, the … Read more

Why SEO and PPC Campaigns Should Be Run Simultaneously

It’s common to come across debates regarding which of the two is better – SEO or PPC. In reality, you could do with bringing both of them into your wider marketing strategy.  But this still raises the question as to which of the two you should prioritise. For some, it’s a case of getting an SEO … Read more

What’s the Difference Between SEM and SEO?

Unfortunate as it might be, most of the 2 billion websites up and running these days attract little to no web traffic. This could sound shocking at first, but less so when you consider that just a few of the major search engines now direct 95% of all web traffic. So it is no surprise … Read more

Are You Aiming for the Top Spot? Maybe You Should Rethink

If you are using SEO for your business, chances are you have the same goal as everyone else. That is, to climb to the top of the rankings to the first position. It is no secret that the higher the position, the more likely you will be to grab the lion’s share of traffic. With … Read more

7 Reasons Why You Should Invest in SEO

Search engine optimisation (SEO) is a powerful yet hotly disputed marketing strategy. On one side of the fence, you have those who insist SEO has had its day. On the other, you’ll find those who argue there isn’t a single more effective or important promotional technique than SEO. Opinions are one thing – facts are … Read more

Why Isn’t My Site on Google’s Front Page?

We’re gradually heading into an era where failing to appear on Google’s front page is almost as bad as not appearing at all. The reason being that with each passing year, fewer people are bothering to look as far as page two – certainly no further. So if it’s become apparent that your website isn’t … Read more

Why Duplicate Content Is Bad for Your Website

Here’s an interesting fact you may not be aware of – your website will in fact not be punished by Google, simply for featuring duplicate content. It’s a matter of widespread misunderstanding, which stems from the fact that duplicate content can certainly harm your SEO strategy. In reality, it’s simply a case of duplicate content … Read more

Four Voice Search Statistics Every Marketer Needs to Know

Even if you don’t currently use voice search in any way, shape or form, chances are your customers do. That’s perhaps the single most important lesson every business could do with learning right now. From Alexa to Siri to Google Now and so on, voice assistants and search facilities are no longer niche toys for … Read more