Six Reasons to Invest More in Email Marketing This Year

The imminent death of email marketing has been predicted and proclaimed for some time. Typically by those who seem to overlook the facts. When you closely examine the facts and figures from a 2020 perspective, you quickly realise it’s not quite dead and buried yet. In fact, there’s a hell of a lot of life … Read more

Major Digital Trends to Watch For in 2020

New year, new decade, a new time to think about the latest digital marketing trends.  Consumer interests worldwide are evolving at record-pace. Now more than ever, the requirement for a business to remain dynamic with its approach to digital marketing is non-negotiable. You either stay one step ahead of the game or your fall into … Read more

Six Eye-Opening Digital Marketing Statistics from November

It’s time for another roundup of digital marketing statistics from the past couple of weeks. Some of which, unsurprisingly, concern the annual Black Friday extravaganza.  Feast your eyes on the following digital marketing statistics for a taste of what’s been happening as of late: UK Shoppers Don’t Trust Black Friday Sales  First up, UK customers … Read more

Five Fatal Landing Page Mistakes to Avoid

In the world of web design, nothing matters more than the quality of your landing pages. You only get one chance to make the right first impression – landing pages determine whether or not it happens. Even if you attract vast amounts of traffic, you will not succeed if you’re making the most common landing … Read more

Building a Professional Online Sales Image

Back in the day, your parents probably told you that image isn’t everything. A great ethos for life in general, but unfortunately one that really doesn’t apply in a business or sales setting. The simple fact of the matter is that if your business sells anything online, image is everything. Over and above product quality … Read more

Gen Z Doesn’t Trust You, But You Need It To

Generation Z is a notoriously difficult and discerning market like none encountered to date. As far as business owners worldwide are concerned, Gen Z seems to exist for no reason other than to scrutinise, speculate and speak their minds with brutal honesty. Nevertheless, the eldest members of the Gen Z demographic will be turning 22 … Read more

Digital Marketing on a Shoestring

Devising and implementing an outstanding digital marketing strategy with little cash to play with is difficult, but not impossible. It’s simply a case of focusing on viable avenues to explore, rather than dwelling on the various services and schemes you cannot afford. So if looking to make the most of even the tiniest digital marketing budget, here’s … Read more

Another Roundup of Key Digital Marketing Statistics

It’s that time of the month again when we share a handful of our favourite digital marketing statistics from the UK and beyond. This instalment, there’s a handful of select nuggets from the world of voice search, social media and conservation. Some of which you may find enlightening, maybe even relevant for your own digital efforts. … Read more

Key Digital Marketing Stats from Last Week

It’s time for another roundup of interesting and important digital marketing statistics from the past couple of days. From mobile commerce to voice assistants to customer service, it’s been another revealing fortnight for digital marketers once again. Most consumers would use digital assistants to buy products While it may have taken the consumer public some … Read more