Four Ecommerce Trends Set to Dominate in 2021

2020 brought about one of the most dramatic shifts in the ecommerce landscape since the advent of online retail. The unfortunate and completely unforeseen events of the year spurred an enormous spike in ecommerce activity worldwide, which is now predicted to continue indefinitely. In the United States alone, total annual ecommerce revenues are expected to … Read more

The Essential Trust Indicators Every Website Needs

Increasingly, online shoppers simply aren’t willing to do business with online stores they don’t fully trust. The problem being that establishing trust in the first place isn’t easy.  Ecommerce means doing business primarily with computer algorithms, which can understandably be disconcerting for some. Truth is, there’s nothing any online business can do to guarantee 100% … Read more

Four Easy-to-Fix Ecommerce Customer Retention Errors

These days, you can’t blame the average customer from being somewhat fickle.  When you consider how many options are available for whatever they intend to buy, they’re well within their rights to expect and demand a lot.  This is why the single biggest reason customers stop shopping with an ecommerce brand is they simply feel … Read more

How to Succeed as a ‘Challenger’ Brand

Don’t misconstrue – challenger brands have been around since the dawn of time. It’s just that somebody somewhere decided to give the classic ‘underdog’ business a more modern handle.  If you operate any kind of business that’s up against bigger and more successful competition, you officially qualify as a challenger brand. Technically speaking therefore, pretty … Read more

6 Reasons to Add Podcasts to Your Content Marketing Strategy

With countless types of content to choose from, it’s common to overlook podcasts. Or for that matter, view them as a little on the old-fashioned side.  The thing is though, strategic use of podcasts can bring the most incredible value to a wider content marketing strategy. Something truly unique that isn’t delivered by anything else … Read more

Why Now Could Be the Time to Start Your Online Business

Attempting to find even the faintest silver lining in the whole Covid-19 crisis is a largely fruitless endeavour. Painting an accurate long-term picture of what’s to come is far from easy, but one outright inevitability is ongoing insecurity for workers and businesses.  Across Europe as a whole, it’s estimated that approximately 59 million are at … Read more

Five Fatal Landing Page Mistakes to Avoid

In the world of web design, nothing matters more than the quality of your landing pages. You only get one chance to make the right first impression – landing pages determine whether or not it happens. Even if you attract vast amounts of traffic, you will not succeed if you’re making the most common landing … Read more

Building a Professional Online Sales Image

Back in the day, your parents probably told you that image isn’t everything. A great ethos for life in general, but unfortunately one that really doesn’t apply in a business or sales setting. The simple fact of the matter is that if your business sells anything online, image is everything. Over and above product quality … Read more

Another Roundup of Key Digital Marketing Statistics

It’s that time of the month again when we share a handful of our favourite digital marketing statistics from the UK and beyond. This instalment, there’s a handful of select nuggets from the world of voice search, social media and conservation. Some of which you may find enlightening, maybe even relevant for your own digital efforts. … Read more