Five Fatal Landing Page Mistakes to Avoid

In the world of web design, nothing matters more than the quality of your landing pages. You only get one chance to make the right first impression – landing pages determine whether or not it happens. Even if you attract vast amounts of traffic, you will not succeed if you’re making the most common landing … Read more

Building a Professional Online Sales Image

Back in the day, your parents probably told you that image isn’t everything. A great ethos for life in general, but unfortunately one that really doesn’t apply in a business or sales setting. The simple fact of the matter is that if your business sells anything online, image is everything. Over and above product quality … Read more

Another Roundup of Key Digital Marketing Statistics

It’s that time of the month again when we share a handful of our favourite digital marketing statistics from the UK and beyond. This instalment, there’s a handful of select nuggets from the world of voice search, social media and conservation. Some of which you may find enlightening, maybe even relevant for your own digital efforts. … Read more

Four SEO Reasons to Launch a Business Blog

From a marketing perspective, launching a business blog comes highly recommended. The benefits of business blogging are as wide reaching as they are accessible. Both for keeping your customers informed and enhancing your authority, a blog is essential.  Nevertheless, the potential SEO benefits of business blogging are often overlooked. As part of a wider SEOstrategy, a good business blog has … Read more

Five Reasons to Get into A/B Testing

Striving for continuous improvement as a business owner means near-constant experimentation. The longer you allow your business to ‘coast’ along, the greater the chance it will begin to stagnate.  From boosting traffic to improving conversion rates to maximising engagement to increasing the average spend of every customer, there’s a lot to focus on as a … Read more

The Three Most Important Rules for Successful eCommerce

Every successful business owner would probably give you their own golden rules for making it in eCommerce. Suffice to say, some of which would be more useful and relevant than others. Still, irrespective of the type of business you intend to establish, there are certain standards you need to address to succeed. So whether you’re … Read more

eCommerce Wars: How to Compete with the Biggest and Best

If you’re currently running a small online business, you’ll know how difficult it is to compete. Whatever it is you do, it’s pretty safe to say there are much bigger players doing the same. The thing is though, there is nothing to say that even the tiniest ecommerce startups cannot stand shoulder to shoulder with … Read more

Why Your Email Newsletters Are Failing

It is one of the catch-22 situations for most modern businesses. You personally despise email newsletters and do your very best to keep inbox clear. Nonetheless, you also realise the potential value and power of email newsletters from a marketing point of view.  The question is – what could you do to turn things around … Read more

Easy Ways to Encourage More Reviews

Why do you need to care whether or not your customers leave any reviews? For one thing, nearly 85% of people view online reviews as having the same value as personal recommendations. What is more, average sales are 30% higher with businesses that offer plenty of customer reviews. More sales and greater authority in your … Read more

A Roundup of the Week’s Most Eye-Opening Statistics

February has already proved to be an interesting month in the world of digital marketing statistics. Or at least, interesting if you’re keeping up with key topics like influencer marketing, artificial intelligence and the power of online video. So without further ado, here’s a brief summary of just a few eye-opening statistics from the past … Read more