Actionable Tips for Higher-Performance Copywriting

Successful copywriting is a concept relative to the intentions of its creator. The objective of any given piece of copy could be to inform, entertain, surprise, shock or simply sell more products. If it achieves its objectives, it’s a successful piece of copy.  But while the objectives of copywriting differ from one business and creator … Read more

Repurposing Content: Three Key Questions to Consider

Contrary to popular belief, there’s nothing wrong with repurposing old content to leverage its former glory. In fact, repurposing content is a powerful, effective and recommended contributor to a wider content marketing strategy. It’s simply a case of knowing how to get the job done right. Just to set the record straight – repurposing content … Read more

How to Work with Influencers: Four Simple Strategies

Still wondering how to bring influencers on board to support and boost your business? It might be easier than you think – try the following four simple strategies as a good starting point: 1. Free goods and services First up, the easiest and most effective way of getting influencers to talk about your products or … Read more

Likeable and Shareable Content: One and the Same?

If you’ve previously heard the terms “likeable content” and “shareable content” and have assumed they were the same thing…well, you are far from in the minority. You may assume that linkable content is surely shareable, just as shareable content must be linkable. Nonetheless, this does not mean that the two don’t have their differences. Shareable … Read more

New Web Marketing Statistic from March 2018

Once again, we’ve decided to share around a roundup of some of our favourite facts and figures from the past couple of weeks. So sit back, relax and enjoy a generous dose of web marketing statistics you’ll hopefully find both interesting and insightful: Marketers say 26% of their budget will be wasted in 2018 First … Read more

Why Duplicate Content Is Bad for Your Website

Here’s an interesting fact you may not be aware of – your website will in fact not be punished by Google, simply for featuring duplicate content. It’s a matter of widespread misunderstanding, which stems from the fact that duplicate content can certainly harm your SEO strategy. In reality, it’s simply a case of duplicate content … Read more

The Secret to Superior Video Scripts Revealed

When you come across a boring marketing video, it doesn’t just waste your time. It also tarnishes whatever opinion you may have had about those who came up with it. So you have to ask yourself – what are others saying about your own video content? Without a killer script, marketing videos have little to … Read more

How to Boost Your YouTube Subscriber Audience

For once, we’ve decided against reiterating just how powerful, valuable and influential video marketing can be. Instead, we thought we’d focus on building your audience instead. If your business has an active YouTube account, it only makes sense to use it to its maximum potential. Nevertheless, it can be somewhat soul destroying when you put … Read more

8 Reasons Why Content Curation Works

Content curation refers to the process by which content is gathered from outside sources, as opposed to crafted uniquely from scratch. Contrary to popular belief, it’s not just a good thing for your website, it’s borderline essential.  Creating content from scratch will always be fundamentally important if you want to build your own voice and … Read more

What Makes Certain Content Go Viral?

Here’s a question – have you ever published anything at all online that has gone viral? As those who have will know, there’s nothing quite like watching what appears to be a freak influx of traffic and exposure grow, continue growing and soon enough blast right into the stratosphere. It’s a pretty overwhelming feeling. Not … Read more