Is Duplicate Website Content Really a Big Deal?

If you know anything about search engine optimisation (SEO), you probably know that duplicate content is not a good thing. You may also be under the impression that Google and Co consider duplicate content as the ultimate SEO sin; routinely resulting in major penalties for those who fall foul of the rules.  To a degree, fearing … Read more

Interesting Yet Effective Ways to Write Faster

More haste, less speed. Wise words, unless you happen to find yourself well and truly up against the clock. Which is something that happens on a particularly regular basis for writers. The trouble is, it only ever tends to be when you are against the clock that you find yourself struggling to produce. For whatever … Read more

Actionable Tips for Higher-Performance Copywriting

Successful copywriting is a concept relative to the intentions of its creator. The objective of any given piece of copy could be to inform, entertain, surprise, shock or simply sell more products. If it achieves its objectives, it’s a successful piece of copy.  But while the objectives of copywriting differ from one business and creator … Read more

Repurposing Content: Three Key Questions to Consider

Contrary to popular belief, there’s nothing wrong with repurposing old content to leverage its former glory. In fact, repurposing content is a powerful, effective and recommended contributor to a wider content marketing strategy. It’s simply a case of knowing how to get the job done right. Just to set the record straight – repurposing content … Read more

How to Work with Influencers: Four Simple Strategies

Still wondering how to bring influencers on board to support and boost your business? It might be easier than you think – try the following four simple strategies as a good starting point: 1. Free goods and services First up, the easiest and most effective way of getting influencers to talk about your products or … Read more

Likeable and Shareable Content: One and the Same?

If you’ve previously heard the terms “likeable content” and “shareable content” and have assumed they were the same thing…well, you are far from in the minority. You may assume that linkable content is surely shareable, just as shareable content must be linkable. Nonetheless, this does not mean that the two don’t have their differences. Shareable … Read more

New Web Marketing Statistic from March 2018

Once again, we’ve decided to share around a roundup of some of our favourite facts and figures from the past couple of weeks. So sit back, relax and enjoy a generous dose of web marketing statistics you’ll hopefully find both interesting and insightful: Marketers say 26% of their budget will be wasted in 2018 First … Read more

Why Duplicate Content Is Bad for Your Website

Here’s an interesting fact you may not be aware of – your website will in fact not be punished by Google, simply for featuring duplicate content. It’s a matter of widespread misunderstanding, which stems from the fact that duplicate content can certainly harm your SEO strategy. In reality, it’s simply a case of duplicate content … Read more

The Secret to Superior Video Scripts Revealed

When you come across a boring marketing video, it doesn’t just waste your time. It also tarnishes whatever opinion you may have had about those who came up with it. So you have to ask yourself – what are others saying about your own video content? Without a killer script, marketing videos have little to … Read more

How to Boost Your YouTube Subscriber Audience

For once, we’ve decided against reiterating just how powerful, valuable and influential video marketing can be. Instead, we thought we’d focus on building your audience instead. If your business has an active YouTube account, it only makes sense to use it to its maximum potential. Nevertheless, it can be somewhat soul destroying when you put … Read more