How to Reduce Bounce Rates and Improve Conversions

The importance of boosting conversions is self-explanatory, but what exactly is a ‘bounce’? And how do you reduce bounce rates? Bounce rate refers to the percentage of visitors who enter a website and subsequently exit (“bounce”) without viewing any other pages or interacting further in the same visit.  This can occur by way of any of … Read more

Are Your Small Business Bounce Rates Too High?

When the average consumer visits a small business online, they rarely leave with a neutral opinion. More often than not, they leave impressed, satisfied and with the intention of returning, or the exact opposite. As such, small business owners would be wise to pay close attention to what the customers expect and demand. If your … Read more