Instagram Impressions and Reach: Measuring Key Metrics

closeup of Instagrammer using Instagram on smartphone, successful feed

In theory, you don’t need an advanced understanding of Instagram’s most complex technicalities to succeed on the platform. The algorithm running things can be boiled down very simply: if your content is making people spend more time on the platform, Insta is going to view it more favourably. This, of course, means engaging content that … Read more

Why Ignoring Analytics Will Cost You

It’s probably fair to say that very few webmasters and online business owners don’t use online analytics these days. The reason being that analytics are great for keeping tabs on how much traffic you’re bringing in, how much money you’re making and to some extent how to predict for the ups and downs to come. … Read more