Programmatic ads may sound daunting, but this AI and real-time bidding (RTB) advertising strategy is really here to take the stress away. And to make sure you don’t miss out on the opportunities that are of the biggest benefit to your brand.
Programmatic marketing cuts through the noise of your competition. It makes it easy to find your ideal customers, by targeting a specific audience, rather than only focusing on keywords. This powerful automated marketing method is one of the most user-relevant and conversion-high tools at your advertising disposal, and one any brand can see huge returns from.
What is Programmatic Advertising?
Instead of buying an ad placement, programmatic involves buying your ad audience. It does this by automatically bidding to place an ad when a person who fits your targeted demographic loads up a page. That might sound complex, but in fact, it all happens in a matter of milliseconds, and can save your business time and money.
With programmatic marketing, you select your target market. Then, if a visiting user fits into your target demographic or psychographic, your ad is automatically entered into the ad impression auction. Competition can be fierce, and only one ad can win the bid, based on their pre-determined maximum bid amount.
If you win this micro-second-long automatic auction, your ad will show to the user. A niche user who fits your target audience to the letter, which significantly raises your chances of conversions. Of course, this involves extensive keyword research too. That way, you can be assured that you’re not only reaching the right customer, but the one who’s ready to buy, too.
Why Programmatic is Essential
Programmatic marketing shows significant potential for increasing your traffic and sales. And that’s whether you’re a small or large business, new or well-established in your field.
Programmatic ad spending increased worldwide to $105billion (£80billion) in 2019 and is predicted to reach $147billion (£113billion) by 2021. This offers a clear example of the impact and power it has on digital marketing and advertising strategies.
When you need your ad buying to be as relevant as possible to your target demographic, and as likely as possible to provide great returns, programmatic marketing is the answer. And since it’s all automated, it’s easier and cheaper for your brand to reach the right audience.
Why Use Pivotal?
Though programmatic advertising is entirely automated, with AI using data to make the decision about which ads to buy and how much to bid for them, it’s still a marketing skill that requires knowledge and expertise to be successful with.
At Pivotal, we understand that every brand works differently and requires a bespoke approach. We aim to work with you to develop a unique ad strategy based on your budget and goals. Our industry experts can provide a full range of programmatic services, including:
- Campaign Development & Strategy
- Custom ad targeting based on your ideal audience
- Creation of ad creative, which will work to engage and convert your target demographic
- Google Analytics Integration, which will monitor the performance of your ads
- Strategic ad testing
- Audience insights
- Optimisation & Attribution, so we can see which platforms receive the most engagement and target them