Google Ads (previously known as Google AdWords) is one of the most effective ways to advertise your business. When your ad is seen at the right time by the right person, anyone seeking your services can quickly become your customer.
Though PPC advertising takes place on many platforms, Google is still the default online search engine for most of us. Customers searching for a product, a service, or anything at all will go to Google before considering another search engine.
Considering the number of consumers using Google regularly, it’s likely that there is a potential customer at this moment, searching for a company like yours.
What is Google Ads?
An online advertising tool, Google Ads allows you to create online ads that are tailored to your target audience. It runs on pay-per-click advertising (PPC), so you only pay for your ad when a visitor to Google clicks on it.
Google displays your ads when users search for a product or service you provide. They can appear in several places across Google, Maps, and any partner sites. With Google Ads, you only have to pay for the results you get. This includes when the ad results in a visit to your website, a customer finding directions to your business address, or when a user clicks an ad to call you.
We make the ads to provide the desired result for your business, depending on your advertising goals and digital strategy. You can choose to advertise globally, or in a local area. It’s up to you where you want your ads to be shown, and whether you want to increase traffic to your website or bring visitors into your shop. No matter what, Google Ads makes sure the right people see your ads.
As a PPC service, Google Ads is also budget-friendly. You can choose the monthly cap on your advertising, adjust or stop the cap at any time, and get a clear idea of your estimated reach.
Why You Need Google Ads Services
Hire a Google Ads consultant from Pivotal, and we will help your business to grow. We can help you drive traffic to your website, grow online sales and bookings, and increase subscriptions with a well-placed ad.
If you prefer, our Google Ads specialists can target an audience to increase customer calls, or bring customers through your door with improved visibility on Google Maps.
Since Google Ads allows you to tailor your budget, we can work with you to set a cap on your advertising spending, making sure you never overreach. And of course, you can change, pause or stop your spending whenever it suits you.
Every business should want the best for their brand, and that’s what you get when you hire a Google Ads specialist like Pivotal. Whether that’s to consult or manage your PPC campaigns, we want to help you get the most you can out of Google.
Why Use Pivotal?
At Pivotal, we understand that running your business is your priority. The intricacies of managing an ad campaign can easily get away from you without an expert involved. And that’s where we come in, handling the day-to-day while you focus on what matters most.
- Our PPC experts will work with you to monitor and review your ads. In this way, we’ll make sure you’re consistently getting the best results for your money.
- Our Google Ads specialists will provide you with reports and insights on your advertising campaign. This helps make sure you fully understand your progress and our recommendations.
- Working together, we will make your ads as successful as possible, leaving you free to run your business.
When you hire a Google Ads consultant from Pivotal, you hire our skills and experience. Which means you can benefit from our combined expertise to discover what’s the best budget for you, the best type of ads for your company, and how we can make Google Ads work for your business.
If you’re a charity or not-for-profit organisation, Pivotal can also help you with Google Ads Grants, which can provide you with up to $10,000 USD of credit per month to advertise for free on Google.