Google Ads Grants is one of the biggest and best ways to push forward with your non-profit, providing credit that boosts awareness and site traffic. Charities and not-for-profit organisations often get left behind in an age of digital marketing. But there are systems in place designed to help such companies, if you know where to look.
Though applying and maintaining your campaign can seem daunting, Pivotal can help.
What is Google Ads?
First let’s cover the basics. Google Ads is an online advertising tool which allows you to create online ads that are tailored to your target audience. It runs on pay-per-click advertising (PPC), so you only pay for your ad when a visitor to Google clicks on it.
Google displays your ads when users search for a product or service you provide. Your ads can appear in several places across Google, Maps, and any partner sites, and you only pay for the results you get. Whether that’s a visit to your website, a customer finding directions to your business address, or when a user clicks an ad to call you.
Google Ads is an excellent technique for driving users to your page in line with your goals and overall digital strategy. Google Ads and PPC advertising are essential arms of any successful digital strategy. Particularly if your SEO, content marketing or social media efforts aren’t bringing you the exposure you hoped for.
What are Google Ads Grants?
For charities and not-for-profit companies in the UK, Google Ads Grants is a credit from Google Advertising. This can be up to $10,000 USD of credit per month. That’s around £400 of free advertising, per day, on Google.
The catch is eligibility. To receive Google Ads Grants, you have to qualify as a not-for-profit charity. Government departments, hospitals and medical groups, universities, schools and academic institutions won’t meet the requirements. Though any charitable arm of institutions like these might still qualify.
If your business is eligible, then you need to focus on the ads themselves. Text-only, high quality, global ads, local ads, target audience – there’s a lot to focus on and manage, and that’s where Pivotal’s experts can help. We can make sure that your grant doesn’t go to waste, and your ads don’t fall on deaf ears.
How Google Ads Grants Helps
Google Ads Grants can provide the boost your business needs to improve charitable donations, traffic to your site, and general awareness of your cause. And the best part is, they’re free.
Achieving your marketing goals with any non-profit is often more complicated than with traditional profit-based brands. But by using a precise targeting strategy and learning from Google Analytics, Google Ads campaigns are highly rewarding.
- Improve your online presence on the biggest digital search engine in the world
- Use Google Ads Grants to meet your fundraising and awareness goals
- Generate additional revenue by increasing donors
The more often your ads are shown with relevant search results, the more that awareness of your cause increases. In short, this can lead to more donations and more volunteers – the ultimate goal.
Google Ads Grants also comes with Google Analytics, which is an incredibly valuable tool for understanding your audience. With each campaign, you learn more about the people who are interested and aware of your cause, which informs your future marketing success.
Why Use Pivotal?
Paid advertising and running an advertising campaign can be daunting, time-consuming, and more than a little overwhelming. At Pivotal, we can provide guidance and expertise to make the process simple and easy.
We’ll help you apply for your grant, set up your account, and get you on the path to generating quality traffic for your non-profit.
If you’ve already applied for your grant and are struggling to see worthwhile results, we can set you on the road to success. By supplying you with the right tools and knowledge, Pivotal can develop your campaigns and turn them around.
- Establish and expand your ideal target audience through expert keyword research
- Regularly review and update keywords and ad copy for maximum engagement
- Drive the right people to your site to meet your marketing objectives
- Assess current to-date performance of your Google Ads
- Suggest and implement changes to your existing ads to improve performance
- Provide regular performance reports and recommendations
The more robust we can make your campaign, the better the results will be. That’s why we’ll continually monitor your campaign to make sure it stays at the top of its game.
Our goal is to make sure you can carry on with your charitable cause while we work in the background. With our help, Google Ads Grants can organically improve your site traffic and awareness, without you ever needing to worry about it.