For a digital design, development and marketing strategy to be effective, it needs to be diverse. By including pay per click advertising in your own marketing mix, you stand to benefit from the kind of targeted traffic only PPC can generate. Backed by unrivalled experience and expertise in every aspect of digital solutions, the Pivotal knows exactly what it means to make PPC work hard for your business.
We specialise in the kinds of PPC campaigns that deliver measurable results and the highest possible ROI. We create bespoke solutions from scratch in direct accordance with the requirements and available budgets of our customers. Since going into business, we’ve built our reputation on the provision of truly dynamic and innovative digital service packages for every size and type of business across the board.
If you’d like to unlock the true power and potential of PPC for your business, the Pivotal customer service team is standing by to take your call.
What Is PPC?
Pay per click refers to a unique form of advertising where you only pay for the clicks you receive. PPC is essentially a search marketing auction, where engaging ads are created and businesses are given the opportunity to bid on different keywords and keyword phrases for their ads. The most appealing thing about PPC being that you are given the opportunity to publish ads that appear right at the top of the search engine rankings, above even the number-one organic listings. Unsurprisingly, the more you bid on any given keyword or phrase, the more likely you are to win the top spot.
Best of all, you only pay an agreed amount to the search engine in question each time a web user clicks on your ad and is transported over to your website. Which means that if you don’t earn any clicks whatsoever, there’s nothing to pay.
Given the nature of the auction process, it is typically those who are willing to pay most that walk away with the top spots. However, a great deal of strategy comes into the equation when it comes to PPC, given the literally infinite range of keywords and phrases to choose from.
The more strategic you are with your selections, the weaker the competition accordingly. Which means that if you take your focus away from the most obvious keywords and concentrate on those that are somewhat more diverse yet of significant value, you have the opportunity to spend less and still rank right at the top.
This is precisely where extensive knowledge, experience and expertise in PPC marketing can make all the difference. Here at Pivotal, we do exactly what it takes to create the kinds of PPC campaigns that are not only cost effective, but deliver truly exceptional exposure. Not to mention, the kind of guaranteed ROI that also presents absolutely zero risk of loss.
PPC has the potential to be one of the only approaches to marketing that is 100% risk-free. For more information on how to put intelligent PPC to work for your business, get in touch with the Pivotal customer service team today.
Why PPC Is Important in Digital Marketing
Aside from the fact that strategic PPC carries no real risk of loss whatsoever, it has one other unique advantage of limitless importance. While the vast majority of digital marketing efforts are geared towards gradual and on-going results, PPC has the potential to deliver results in an instant. It is an exceptionally fast approach to advertising with the potential to have an enormous impact on your website and your business within a matter of minutes.
You create your ads, bid on your chosen keywords, win the auction and your ads go live. Which means immediate exposure right at the top of the search engine rankings. Within just a few minutes of opening your PPC account in the first place, there’s no reason why you cannot have a powerful and engaging message, right at the top of Google’s SERP rankings for the keywords and phrases of your choosing.
Which means that if you are looking for an immediate and potentially extraordinary traffic boost, PPC has limitless power and potential.
This is why Pivotal comes highly recommended as an integral element at the heart of a wider marketing mix. PPC is great for generating an immediate stream of traffic, though is typically unsuitable as a long-term marketing strategy in its own right. Nevertheless, when combined with more on-going marketing efforts like organic SEO and an effective content strategy, PPC can be fantastic for generating immediate interest in your website.
Promotions and Specials
PPC can also be uniquely effective when it comes to the kinds of temporary promotions and specials many web businesses offer. For example, if you are planning to introduce a new product, host a temporary sale or have any kind of big news to share whatsoever, you could use PPC to get the word out in an instant. For obvious reasons, more gradual approaches to digital marketing are unsuitable when there is a sense of urgency.
Likewise, PPC can be great for initially spreading the word about a brand-new business or project of any kind. While waiting for other organic efforts to begin slowly but surely delivering their respective results, PPC can help get things off the ground quickly and effectively.
Nevertheless, it is important to be extremely careful with PPC as it can quickly become a costly marketing strategy. Bidding for the wrong keywords, bidding too much or relying exclusively on PPC as a primary marketing strategy are just some of the mistakes made by those unfamiliar with strategic PPC.
With the help of Pivotal, your website and business will benefit from the kind of intelligent PPC that guarantees the most extraordinary results and an unbeatable ROI.
Whatever it takes to ensure your business steps ahead of the competition and emerges as a leader, you can count on the Pivotal team to make it happen. For more information or to discuss a quotation, get in touch with the Pivotal customer service team today.