Whatever kind of web business you run, it’s all about conversion rates. Traffic is one thing, but it’s the consistency with which you convert visitors into customers that makes all the difference and that’s where Optimizely.
Pivotal is proud to offer a comprehensive range of advanced web design and development services, including Optimizely conversion rate packages and related solutions. With our help, the most outstanding software and web development suites on the market can transform your site and your business like never before.
If you’d like to know what it means to maximise conversion rates and reap the benefits of a successful website, the Pivotal customer service team is standing by to take your call:
Conversion Rate Optimisation
Optimizely has become one of the most popular and widely used tools among developers at all levels, all over the world. What makes Optimizely unique is the way in which it provides the opportunity to experiment with absolutely anything and everything across the entire website. From key algorithms to design choices to user interface options and so on. It’s a case of completely removing the guesswork from the equation.
By gaining immediate and accurate insight into which ideas really are the best ideas, you’re naturally able to deliver a more outstanding customer experience.
With our help, the full power and potential of Optimizely can be capitalised on for your website and business. We’ll help you drive superior results and increased revenues, without increasing acquisition costs. Provide a better customer experience for every visitor you attract and your position within your chosen niche is guaranteed to advance.
What’s more, Optimizely can be used to increase the amount of time each visitor spends on your site and significantly reduce bounce rates. Rather than appealing to customers in something of a one-time-only manner, we can help turn your website into the kind of online asset that nurtures long-term engagement.
Just as long as you know exactly what it is you want to do, Optimizely can make it happen. Optimizely effectively takes all risk and guesswork out of the equation, providing essential and comprehensive answers to all of your most important questions. Experiment in the safest and most efficient manner, learning valuable lessons and implementing the necessary changes to deliver a simply superb customer experience.
If all of the above sounds good, we’d be delighted to hear from you – get in touch with the Pivotal customer service team today.
What Are Conversion Rates?
Your website’s conversion rate can be calculated by taking the number of visitors you receive in any given time and dividing it by the total traffic volume. For example, if your website currently receives 1,000 visitors per month and achieves approximately 100 conversions, this would mean that your conversion rate is 10%.
Contrary to popular belief, conversions do not relate exclusively to sales. Instead, conversions can be absolutely any action performed by your website visitors across the board. Along with making a sale, things like signing up to mailing lists, opening accounts and so on may also be considered conversions, depending on the business and its intentions.
What’s an Ideal Conversion Rate?
Another common area of confusion when it comes to conversion rates is that of what exactly represents a good or ‘ideal’ conversion rate. The reason being that it all comes down to both the business in question and the types of conversions made.
For example, some businesses may be entirely happy and capable to contend with conversion rates as low as 5%, given that this 5% could generate enough profit for the business to remain competitive. In other instances, a business may need to hit a conversion rate of 25% or higher, simply to remain viable. And then there are those businesses at the opposite end of the spectrum for which a single sale worth say £200,000 out of every 10,000 visitors could be more than enough to satisfy the requirements of the business.
It is up to the business and the business alone to determine what represents a workable and ideal conversion rate. But what remains the same in all instances is that when it comes to conversion rates, there’s always room for improvement.
Get in touch with the Pivotal customer service team today to find out what Optimizely could do for your conversion rates.
Why Your Conversion Rate Is Important
It is important to track conversion rates accurately as this is the only real way of gauging how well your web pages and online business, in general, are performing. Contrary to popular belief, attracting a spectacular amount of traffic in the first place doesn’t necessarily constitute strong performance. It’s perfectly possible to feature prominently in the rankings and attract large volumes of traffic, despite having a fundamentally flawed and uncompetitive website.
Far too many businesses focus too much time, effort and money on generating traffic, without considering conversions. It’s one thing to spend say £1,000 per month on SEO, but if this results in 5,000 more visitors of which next to none convert, it could be a wasted investment. By contrast, if half of this money was to be invested in the improvement of the overall quality of the user experience, the 2,500 visitors attracted each month may convert in much larger numbers.
While it is of course important to invest in the kind of digital marketing that brings traffic to your website, nothing matters more than a strong and consistent conversion rate.
Improve Your Conversion Rate
While there may always be room for improvement as far as conversion rates are concerned, it can be difficult to know where to start. Which is precisely where Pivotal and the magic of Optimizely come into the equation.
With more than 140 years’ combined experience in every aspect of digital design, development and optimisation, we know exactly what it takes to completely overhaul the conversion rate of any and every website. With our help, your website and business will benefit from not only strong traffic, but the kind of conversion rate that allows you to step ahead in your niche.
To learn more about improving conversion rates using the most capable software and digital development techniques on the market, the Pivotal customer service team is standing by to take your call.