To overlook the importance of content these days is to basically commit a website suicide. Now more than ever, consumers are judging everything that matters about any company or brand by the immediate impression their website’s content delivers. If it does not deliver the right message, you are on a downward trajectory.
Which is why it is important to occasionally step back and ask yourself – what message is the content on your website sending? If it is a question you cannot answer for yourself, perhaps consider involving a professional to give you an overview.
And when it comes to what you may come across, there are in fact only a few important considerations you will need to factor in when evaluating your web content:
- Professional or Amateur?
First up, is the web content spanning your entire site painting a picture of pure professionalism or amateur hour? From the quality of the media and content you present to the way it’s organised to your navigation system and indeed the usefulness of the details and information provided. Do you offer visitors to your website a reason to think that you’re an expert in what you do, or do you come across as another amateur on the pile to be avoided?
- Polished or Pathetic
The same is also true for every element of textual content across your whole website. Nowadays, the only standard the large majority of consumers tolerate is that of polished perfection. As in 100% flawlessness. If there are careless mistakes or errors of any kind anywhere on your website, all this shows is inadequate attention to detail and the fact that you’re simply not bothered. And if you can’t be bothered about something as simple as that, it really says it all that needs to be said about your business or brand.
- Rich or Lazy?
Something else to consider is the quality, richness and value of the web content and information that you provide. This could be evaluated in a simple consideration – are you offering your website visitors something they can’t find elsewhere? If you’re simply replicating or regurgitating what is already happening elsewhere, you are being lazy. And if failing to offer your visitors anything really unique or valuable, they will have no reason to come back to you when so many others are doing precisely the same.
- Giving or Taking
Last up, after evaluating what your website presents when it comes to first and second impressions, can you honestly say it’s a website that’s clearly providing something of value to visitors? Are you offering them something they need and want, or have you made it very clear that you’re more about taking? To make it evident from the first moment that you’re primarily concerned about earning money and selling is to deliver totally the wrong message. Quite to the contrary, it needs to be more a case of your visitors feeling as if you’re providing something far too good for them to realistically pass up.