It’s time for another roundup of digital marketing statistics from the past couple of weeks. Some of which, unsurprisingly, concern the annual Black Friday extravaganza.
Feast your eyes on the following digital marketing statistics for a taste of what’s been happening as of late:
UK Shoppers Don’t Trust Black Friday Sales
First up, UK customers apparently aren’t convinced they’re getting a particularly good deal on Black Friday. If research from Which is anything to go by, they’ve also got a point. According to Which, approximately 60% of products ‘on offer’ on Black Friday were sold at either the same price or an even lower price at some point during the year. Unsurprisingly, this has been picked up on by UK shoppers – 50% of which no longer trust Black Friday sales as legit.
Meanwhile, shoppers over the pond in the United States have a little more faith in retailers. Approximately 70% believe that the best deals of the whole year are available on Black Friday. The US is known for rolling out somewhat more impressive deals than the UK, but the lustre and sparkle of Black Friday in general seems to be fading fast.
Black Friday Spending Remains Ferocious
Somewhat contradicting the gloomy digital marketing statistics above, retailers still believe in the power of Black Friday. Up a further 5% on last year, total TV ad spending for Black Friday in the US (from November 1 to 15) came out at a whopping $400 million. That’s according to a report from MediaRadar, suggesting retailers still have every confidence in the annual event.
It was also revealed that Amazon was by far the biggest Black Friday ad spender in the US this year, followed not so closely by Wal-Mart and Target.
Spam Emails Are Harming the Planet
You’d be forgiven for thinking that emails were pretty clean and ethical. At least, when compared to traditional paper communications. Nevertheless, a study from OVO suggests that if one less email was sent each day by every UK adults, the carbon that would be saved will be the equivalent to 81,152 flights to Madrid.
Apparently, it’s all to do with the surprising quantities of electricity wasted on pointless email communications of no value. The average Brit now sends approximately 10 emails each week considered unnecessary, which equates to approximately 64 million emails each day. Over the course of a year, that’s quite a lot of wasted time and energy.
Mobile Devices Now the Preferred News Source
One of the less surprising digital marketing statistics in our list, fewer people than ever before are using desktop computers and laptops as their primary source of news. Back in 2013, approximately 73% of people used computers as their main device for news. As of 2019, the figure has plummeted to around 28%.
More specifically, 49% stated that they now use their smartphone as their main source of news, up from 15% in 2013. Interestingly, only 16% use their tablets for the same purpose.
Facebook Loses Ground to Instagram
Facebook is still king of the social media castle, but is nonetheless losing ground to Instagram in many key markets. Most notably, approximately 46% of social media users in the UK under the age of 35 said they spent more time each day on their Instagram accounts than on Facebook.
Overall, net time spent on Facebook among users worldwide is down approximately 15% compared to 2018.
SnapChat Continues to Prove Profitable
Last in our list of digital marketing statistics, more publishers than ever before are generating profits through SnapChat. According to Digiday, at least 65% of publishers posting content on SnapChat are generating revenues.
By contrast, just 49% said the same about Facebook.