If you give your blog the appropriate attention and time, it will reward you for your continuous efforts. By contrast, fail to look after it and it might bring you nothing but bother.
The issue being that while many business blogs start out truly great, their respective webmasters and owners sooner or later start letting things slip. The blog becomes less of a priority, content quality begins to slide and the tangible benefits it once brought to the business slowly but steadily disappear.
Which is the reason why it is a good idea to perform regular health checks on your business blog, just to make sure you’re doing your job properly. It doesn’t need to be difficult – just get into the habit of always working with the following checklist and you will find it much easier to keep your business blog on track:
- Interpret Information
First up, creating and operating a business blog – even a relatively successful one – is not enough. If your business blog is successful, you will need to find out why and capitalise on all the things you’re doing right. If it is not successful, you will need to know what you’re doing wrong and change things. Or if it is ok but could definitely be improved, the same will apply. Checking analytics and working with the information you collect will need to represent one of the core duties in the operation of your blog. If it doesn’t, you’re effectively grasping blindly in the dark and will have no idea how and why your business blog is performing as it is.
- Rank Entries
When dealing with information, take a good look through the most successful entries of the blog for the month or year to date, so that you can rank them in terms of how they perform. It is crucially important to keep a detailed log of your failures and successes in terms of headlines and entries, in order to be able to determine what your target audience does and does not respond well to. Focus on the things like time spent on each article, number of shares, bounce rates, number of clicks and so on. This way you will have something of a blueprint of the most successful titles and posts for your blog.
- Itemise Your Content
As we all know, variety is the spice of life – something that definitely applies to business blogs just as much as anything else. In order to make sure you’re providing your visitors with enough variety it is a good idea to get into the habit of itemising your content. For instance, establish headers like infographics, video tutorials, podcasts, opinion pieces, lists and so on, making sure to check every month that each category has been provided sufficient attention.
- Have a Strategy for Next Month
Last up, once you’ve taken care of all of the above, you’ll have all the details and the information you need to create a guaranteed winning strategy for the upcoming months. The very worst thing you could do with any business blog is to make things up as you go along. The better strategy you have and the more you base your strategy on the information you collect, the higher the likelihood of next month being more successful for both your business and your blog.