Even when you think you’re making all the right moves with you SEO strategy, it’s highly likely there’s something amiss. It could be something you’re doing or failing to do that’s causing you problems, but in any case it’s an error that could do with being rectified.
Of course, what it takes to help any given SEO strategy along will always vary massively from one business to the next. But at the same time, there are certain SEO errors and oversights that are exponentially more common than others – most also being relatively easy to fix.
So if you’re currently making any of the following errors, you might want to think about doing your website a favour and correcting them:
1 – Inadequate Word Count
First of all, while quality is certain the most important consideration of all, you won’t get far without ticking the quantity box too. Writing specifically for search engines is something you shouldn’t be doing at all these days, though it’s important to note that today’s search engines very much take into account content quantity. While there are no set minimums and maximums when it comes to what represents enough content for any given website, it’s always best to err on the side of caution. OR in other words, step up the word count while maintaining the same high level of quality.
2 – Dead External Links
A few bum links here and there might not make a great deal of difference to your site, or its overall user experience. As far as search engine crawlers are concerned however, they’re classic tell-tale signs of a site with a poor UI that doesn’t deserve high rankings. Good housekeeping when it comes to links continues to be of supreme importance for SEO efforts across the board and should not be brushed to one side.
3 – Multiple H1 Headings Per Page
This can wreak havoc with the hierarchical presentation of information on your page, which again is the kind of thing that doesn’t go down well with search engines. It’s fine to get busy with as many H2, H3, H4 and other tags along the way, but it’s a good idea to get into the habit of sticking with just a single H1 heading per page.
4 – No Meta Descriptions
They might not be the be all and end all when it comes to SEO, but meta descriptions do still count toward your page’s overall SEO strength. They’re a good thing in the eyes of the major search engines and the power of a rich and compelling meta description on your target audience can also be huge.
5 – Duplicate Content
Last but not least, you’d have thought the message would have sunk in by now when it comes to the big no-no that is duplicated content between pages. Evidence suggests this just isn’t the case at all though, as so many sites with otherwise solid approaches to SEO are plagued by duplicate content – deliberate or otherwise. On the plus side, this is technically one of the easiest fixes to apply and a bad habit you really should be getting out of by now.