Millennial Marketing Statistics You Need to Know

While some marketers view millennials as a golden opportunity for capitalisation, others see them as no less than a nightmare. Irrespective of personal opinions however, millennials are here to stay. What’s more, future generations are expected to not only inherit their character traits and behaviours as consumers, but also intensify them many times over. All … Read more

Five Reasons to Get into A/B Testing

Striving for continuous improvement as a business owner means near-constant experimentation. The longer you allow your business to ‘coast’ along, the greater the chance it will begin to stagnate.  From boosting traffic to improving conversion rates to maximising engagement to increasing the average spend of every customer, there’s a lot to focus on as a … Read more

The Three Most Important Rules for Successful eCommerce

Every successful business owner would probably give you their own golden rules for making it in eCommerce. Suffice to say, some of which would be more useful and relevant than others. Still, irrespective of the type of business you intend to establish, there are certain standards you need to address to succeed. So whether you’re … Read more

Putting Checkout Abandonment Back in Check

Irrespective of the size and nature of the business, checkout abandonment is a real headache. On one hand, you can’t expect all (or even most) would-be customers to go through with their purchases. On the other, taking a passive approach means denying yourself potentially huge improvements.  Just because the average checkout abandonment rate is around … Read more

Google’s Latest Algorithm Update Favours Diversity

Anyone who knows what it’s like to run an online business will have the same love-hate relationship with Google. Google holds the power to transform the performance and prosperity of any online business at any time. Nevertheless, it can also lay your business to waste, without so much as an apology. Hence, the online business … Read more

Three Ways Content Marketing Benefits Ecommerce Businesses

An effective content marketing strategy can benefit almost any business of any size. Nevertheless, ecommerce businesses in particular stand to benefit enormously from strategic content marketing. By investing in the production and publishing of quality content for your ecommerce business, you stand to drive improved performance in three essential areas: Better Organic Rankings Right off … Read more

Three Ways You’re Terminally Annoying Your Customers

It really doesn’t matter how fantastic your products or services are. In fact, nor does it matter if you’re offering them for a lower price than your rivals. If you make the mistake of annoying the living daylights out of your potential customers, you can forget about succeeding. You shouldn’t need to be told that … Read more

Actionable Tips for Higher-Performance Copywriting

Successful copywriting is a concept relative to the intentions of its creator. The objective of any given piece of copy could be to inform, entertain, surprise, shock or simply sell more products. If it achieves its objectives, it’s a successful piece of copy.  But while the objectives of copywriting differ from one business and creator … Read more

How To Start A Blog THE RIGHT WAY

Starting a blog as something of a side-project for your existing business is all well and good. But what if you want to build a blog that becomes a successful business in its own right? What are the first steps on the road to becoming the next blogging superstar? Just to get one thing out … Read more

eCommerce Wars: How to Compete with the Biggest and Best

If you’re currently running a small online business, you’ll know how difficult it is to compete. Whatever it is you do, it’s pretty safe to say there are much bigger players doing the same. The thing is though, there is nothing to say that even the tiniest ecommerce startups cannot stand shoulder to shoulder with … Read more