1936: Alan Turing & The Turing Machine – Pivotal Moments

Welcome to our fourth Pivotal Moments blog. If you follow us on social media, you’ll know what this is all about. To paraphrase Confucius, it’s only by knowing where we’ve been that we can know where we’re going. “Study the past, if you would divine the future.” Confucius Most of us have heard of Alan Turing. … Read more

1982: Boston Computer Exchange – Pivotal Moments

Welcome to our third Pivotal Moments blog. If you follow us on social media, you’ll know what this is all about. To paraphrase Confucius, it’s only by knowing where we’ve been that we can know where we’re going. “Study the past, if you would divine the future.” Confucius Where would we be today, without online … Read more

Four Ecommerce Trends Set to Dominate in 2021

2020 brought about one of the most dramatic shifts in the ecommerce landscape since the advent of online retail. The unfortunate and completely unforeseen events of the year spurred an enormous spike in ecommerce activity worldwide, which is now predicted to continue indefinitely. In the United States alone, total annual ecommerce revenues are expected to … Read more

The Latest Digital Marketing Stats from December

The time has come for us to once again share a few interesting and important facts and figures regarding the world of digital marketing. This time, there are snippets in there regarding livestreaming, personalisation, the travel industry and more.  So we would like to think, something for everyone…with a bit of luck! Here is how … Read more

1801: Joseph Marie Jacquard – Pivotal Moments

Welcome to our second Pivotal Moments blog. If you follow us on social media, you’ll know what this is all about. To paraphrase Confucius, it’s only by knowing where we’ve been that we can know where we’re going. Today, we’re taking you way back. “Study the past, if you would divine the future.” Confucius Joseph … Read more

12 Months of Sales in 4 Weeks – How Notcutts Are Beating COVID

If you live in the UK and you’ve ever considered yourself ‘green-fingered’, then you’ve likely heard of horticultural superstars Notcutts. A high-end garden centre chain, Notcutts offer their customers more than just a sale. They offer a day out, events and a wide range of meals and snacks from their onsite restaurants. Notcutts provide their customers an … Read more

1998: The Birth of PayPal – Pivotal Moments

Welcome to our first Pivotal Moments blog. If you follow us on social media, you’ll know what this is all about. To paraphrase Confucius, it’s only by knowing where we’ve been that we can know where we’re going. “Study the past, if you would divine the future.” Confucius Given the ease of online shopping these … Read more

The Essential Trust Indicators Every Website Needs

Increasingly, online shoppers simply aren’t willing to do business with online stores they don’t fully trust. The problem being that establishing trust in the first place isn’t easy.  Ecommerce means doing business primarily with computer algorithms, which can understandably be disconcerting for some. Truth is, there’s nothing any online business can do to guarantee 100% … Read more

Four Easy-to-Fix Ecommerce Customer Retention Errors

These days, you can’t blame the average customer from being somewhat fickle.  When you consider how many options are available for whatever they intend to buy, they’re well within their rights to expect and demand a lot.  This is why the single biggest reason customers stop shopping with an ecommerce brand is they simply feel … Read more

Where Well-Intentioned Web Redesign Projects Go Wrong

There’s never a bad time to consider giving your website a makeover. Even the most rudimentary updates and overhauls can make a big difference to website performance and appeal.  Unfortunately, it’s not uncommon for well-intentioned business owners to shoot themselves in the foot in the process. Web design and development is a complex and demanding … Read more