Thought Facebook was yesterday’s news from a marketing perspective? Think again – Facebook remains one of the most powerful and profitable platforms in the history of digital marketing. Still, evidence suggests that the vast majority of small to medium-sized businesses are reluctant to invest in paid Facebook Advertising. Most of whom are unaware of the … Read more
More haste, less speed. Wise words, unless you happen to find yourself well and truly up against the clock. Which is something that happens on a particularly regular basis for writers. The trouble is, it only ever tends to be when you are against the clock that you find yourself struggling to produce. For whatever … Read more
Many of the world’s most successful entrepreneurs admit to having succeeded without ever truly expecting to. Facebook being an obvious example, not to mention the likes of Uber and even sports superbrand Nike back in the day. When these companies were dreamed up by their founders, nobody could have predicted they would go on to … Read more
Did you know that over half of IT professionals don’t know where all their payment data is stored or located? What’s even scarier is that 99% of cybercriminal attacks in the retail sector had their systems compromised within hours, with subsequent data exfiltrated in days or less in an astonishing 98% of cases. It’s hard … Read more
These days, everybody knows that content is King. Unfortunately, knowledge and acceptance of this mantra has led to a situation where the web is packed to bursting point with pretty pathetic content. So many businesses having fallen into a ‘more is better’ way of working – quantity taking precedence of quality. In this day and … Read more
Don’t misconstrue – challenger brands have been around since the dawn of time. It’s just that somebody somewhere decided to give the classic ‘underdog’ business a more modern handle. If you operate any kind of business that’s up against bigger and more successful competition, you officially qualify as a challenger brand. Technically speaking therefore, pretty … Read more
With countless types of content to choose from, it’s common to overlook podcasts. Or for that matter, view them as a little on the old-fashioned side. The thing is though, strategic use of podcasts can bring the most incredible value to a wider content marketing strategy. Something truly unique that isn’t delivered by anything else … Read more
Attempting to find even the faintest silver lining in the whole Covid-19 crisis is a largely fruitless endeavour. Painting an accurate long-term picture of what’s to come is far from easy, but one outright inevitability is ongoing insecurity for workers and businesses. Across Europe as a whole, it’s estimated that approximately 59 million are at … Read more
For reasons that are wholly regrettable, 2020 looks set to permanently alter the way the world does business. Covid-19 has impacted our lives in ways none of us could have imagined, plunging an estimated 4 billion people worldwide into some form of lockdown. The result of which was and is a dramatic increase in global … Read more
Once considered an optional addition to a wider digital strategy, social media marketing is now a compulsory prerequisite. At least, for marketers looking to reach the world’s largest audience of connected consumers and generate a potentially huge ROI. The sheer size and complexity of the social media landscape can make it difficult to know where … Read more