Why Now Could Be the Time to Start Your Online Business

Attempting to find even the faintest silver lining in the whole Covid-19 crisis is a largely fruitless endeavour. Painting accurate long-term picture of what’s to come is far from easy, but one outright inevitability is ongoing insecurity for workers and businesses.  Across Europe as a whole, it’s estimated that approximately 59 million are at risk … Read more

Still Not Taking Social Signals Seriously?

For reasons that are wholly regrettable, 2020 looks set to permanently alter the way the world does business. Covid-19 has impacted our lives in ways none of us could have imagined, plunging an estimated 4 billion people worldwide into some form of lockdown. The result of which was and is a dramatic increase in global … Read more

Seven Steps to Successful Social Media Marketing (and Five Errors to Avoid)

Once considered an optional addition to a wider digital strategy, social media marketing is now a compulsory prerequisite. At least, for marketers looking to reach the world’s largest audience of connected consumers and generate a potentially huge ROI.  The sheer size and complexity of the social media landscape can make it difficult to know where … Read more

Major Digital Trends to Watch For in 2020

New year, new decade, a new time to think about the latest digital marketing trends.  Consumer interests worldwide are evolving at record-pace. Now more than ever, the requirement for a business to remain dynamic with its approach to digital marketing is non-negotiable. You either stay one step ahead of the game or your fall into … Read more

Small Business Blogging: Maximising the Value of Every Post

The primary goals of almost every small business owner are to generate more sales and make more money. Small business blogging can assist with both of these objectives, but must nonetheless be approached strategically. Unfortunately, far too many SMBs approach small business blogging as something of an administrative ‘box to tick’. Roughly translated, they don’t … Read more

Six Eye-Opening Digital Marketing Statistics from November

It’s time for another roundup of digital marketing statistics from the past couple of weeks. Some of which, unsurprisingly, concern the annual Black Friday extravaganza.  Feast your eyes on the following digital marketing statistics for a taste of what’s been happening as of late: UK Shoppers Don’t Trust Black Friday Sales  First up, UK customers … Read more

Five Tips for More Successful Facebook Marketing

Contrary to popular belief, the formula for successful Facebook marketing really isn’t rocket science. Nor is it something that necessarily calls for expert intervention. Across the board, the key to success on social media in general means getting to know your target audience. After which, it’s simply a case of establishing their expectations and either … Read more

Pivotal Launches Tool to Detect and Prevent Magento SQL Injection

Magento is one of the most popular e-commerce platforms, powering millions of businesses worldwide. Created to simplify the process of creating and running an online store, Magento has become the go-to for small and large retailers alike.  Unfortunately, Magento has also found its way into the crosshairs of some of the world’s largest and most … Read more

10 Reasons to Hire a Social Media Marketing Expert

Why hire a social media marketing expert, when you’re perfectly capable of tackling the basics in-house? This is one of the most commonly asked questions by business owners in the UK. Slowly but surely, it’s being acknowledged that owning and operating multiple social media accounts isn’t optional. If you expect to remain relevant on even … Read more