What to Do When Your Site Isn’t Converting Visitors

If you thought there was nothing more frustrating than a website that doesn’t attract any visitors, think again. Worse still is a website that pulls in plenty of traffic, but for some reason fails to convert those visitors. You’re convinced you’re getting everything right and you clearly have a search marketing strategy that’s working. In … Read more

How to Reduce Bounce Rates and Improve Conversions

The importance of boosting conversions is self-explanatory, but what exactly is a ‘bounce’? And how do you reduce bounce rates? Bounce rate refers to the percentage of visitors who enter a website and subsequently exit (“bounce”) without viewing any other pages or interacting further in the same visit.  This can occur by way of any of … Read more

1998: Google First Incorporated – Pivotal Moments

Welcome to our tenth Pivotal Moments blog. If you follow us on social media, you’ll know what this is all about. To paraphrase Confucius, it’s only by knowing where we’ve been that we can know where we’re going. “Study the past, if you would divine the future.” Confucius There are very few corners of the … Read more

Is Duplicate Website Content Really a Big Deal?

If you know anything about search engine optimisation (SEO), you probably know that duplicate content is not a good thing. You may also be under the impression that Google and Co consider duplicate content as the ultimate SEO sin; routinely resulting in major penalties for those who fall foul of the rules.  To a degree, fearing … Read more

2006: The First Tweet – Pivotal Moments

Welcome to our ninth Pivotal Moments blog. If you follow us on social media, you’ll know what this is all about. To paraphrase Confucius, it’s only by knowing where we’ve been that we can know where we’re going. “Study the past, if you would divine the future.” Confucius With 330 million users each actively posting … Read more

1976: The Birth of Apple – Pivotal Moments

Welcome to our eighth Pivotal Moments blog. If you follow us on social media, you’ll know what this is all about. To paraphrase Confucius, it’s only by knowing where we’ve been that we can know where we’re going. “Study the past, if you would divine the future.” Confucius Whether you’re Apple or Windows, iPhone or … Read more

1981: Adam Osborne Invents the Laptop – Pivotal Moments

Welcome to our seventh Pivotal Moments blog. If you follow us on social media, you’ll know what this is all about. To paraphrase Confucius, it’s only by knowing where we’ve been that we can know where we’re going. “Study the past, if you would divine the future.” Confucius When you think of the history of … Read more

Four (More) Ecommerce Trends Set to Dominate in 2021

We recently published a post detailing a selection of ecommerce trends predicted to dominate the landscape in 2021. Outlined in brief below, you’ll find several additional trends we’re expecting to see a great deal more of this year. The spike in ecommerce activity brought about during 2020’s unfortunate events has transformed the face of ecommerce … Read more