These Are the Only Email Marketing Metrics You Need

Here’s a question – how many email marketing metrics do you think you should be tracking? A dozen? Maybe a hundred? The answer – four…just four main metrics.  According to a recent report from the DMA, a good email marketing strategy can deliver a $38 return for every $1 invested. That’s an ROI of 3,800% … Read more

Six Reasons to Invest More in Email Marketing This Year

The imminent death of email marketing has been predicted and proclaimed for some time. Typically by those who seem to overlook the facts. When you closely examine the facts and figures from a 2020 perspective, you quickly realise it’s not quite dead and buried yet. In fact, there’s a hell of a lot of life … Read more

Major Digital Trends to Watch For in 2020

New year, new decade, a new time to think about the latest digital marketing trends.  Consumer interests worldwide are evolving at record-pace. Now more than ever, the requirement for a business to remain dynamic with its approach to digital marketing is non-negotiable. You either stay one step ahead of the game or your fall into … Read more

Small Business Blogging: Maximising the Value of Every Post

The primary goals of almost every small business owner are to generate more sales and make more money. Small business blogging can assist with both of these objectives, but must nonetheless be approached strategically. Unfortunately, far too many SMBs approach small business blogging as something of an administrative ‘box to tick’. Roughly translated, they don’t … Read more

Six Eye-Opening Digital Marketing Statistics from November

It’s time for another roundup of digital marketing statistics from the past couple of weeks. Some of which, unsurprisingly, concern the annual Black Friday extravaganza.  Feast your eyes on the following digital marketing statistics for a taste of what’s been happening as of late: UK Shoppers Don’t Trust Black Friday Sales  First up, UK customers … Read more

5 Things That Could Be Stunting Your Small Business Growth

From time to time, every business owner is its own worst enemy. Particularly when it comes to small business growth – the Holy Grail for every entrepreneur. However, the decisions we make with only the very best intentions often come back to bite us where it hurts most. On the plus side, every lesson learned … Read more

Five Fatal Landing Page Mistakes to Avoid

In the world of web design, nothing matters more than the quality of your landing pages. You only get one chance to make the right first impression – landing pages determine whether or not it happens. Even if you attract vast amounts of traffic, you will not succeed if you’re making the most common landing … Read more

Building a Professional Online Sales Image

Back in the day, your parents probably told you that image isn’t everything. A great ethos for life in general, but unfortunately one that really doesn’t apply in a business or sales setting. The simple fact of the matter is that if your business sells anything online, image is everything. Over and above product quality … Read more

Gen Z Doesn’t Trust You, But You Need It To

Generation Z is a notoriously difficult and discerning market like none encountered to date. As far as business owners worldwide are concerned, Gen Z seems to exist for no reason other than to scrutinise, speculate and speak their minds with brutal honesty. Nevertheless, the eldest members of the Gen Z demographic will be turning 22 … Read more

Are You Managing Your Online Reputation Properly?

Most business owners understand the importance of building and maintaining a strong reputation. Likewise, most business owners also understand how influential both positive and negative press can be. Nevertheless, research would seem to suggest that comparatively few business owners address online reputation management with any real sense of priority. For example, it’s estimated that around … Read more