Small Business Blogging: Maximising the Value of Every Post

The primary goals of almost every small business owner are to generate more sales and make more money. Small business blogging can assist with both of these objectives, but must nonetheless be approached strategically. Unfortunately, far too many SMBs approach small business blogging as something of an administrative ‘box to tick’. Roughly translated, they don’t … Read more

Four SEO Reasons to Launch a Business Blog

From a marketing perspective, launching a business blog comes highly recommended. The benefits of business blogging are as wide reaching as they are accessible. Both for keeping your customers informed and enhancing your authority, a blog is essential.  Nevertheless, the potential SEO benefits of business blogging are often overlooked. As part of a wider SEOstrategy, a good business blog has … Read more

Three Ways Content Marketing Benefits Ecommerce Businesses

An effective content marketing strategy can benefit almost any business of any size. Nevertheless, ecommerce businesses in particular stand to benefit enormously from strategic content marketing. By investing in the production and publishing of quality content for your ecommerce business, you stand to drive improved performance in three essential areas: Better Organic Rankings Right off … Read more

Actionable Tips for Higher-Performance Copywriting

Successful copywriting is a concept relative to the intentions of its creator. The objective of any given piece of copy could be to inform, entertain, surprise, shock or simply sell more products. If it achieves its objectives, it’s a successful piece of copy.  But while the objectives of copywriting differ from one business and creator … Read more

How To Start A Blog THE RIGHT WAY

Starting a blog as something of a side-project for your existing business is all well and good. But what if you want to build a blog that becomes a successful business in its own right? What are the first steps on the road to becoming the next blogging superstar? Just to get one thing out … Read more

What Is Voice Search Optimised Copywriting?

Slowly but surely, voice search is taking over for a surprising proportion of consumers worldwide. In fact, research suggests that more than 40 million homes in the U.S. alone have already adopted voice assistants. Google Home, Amazon’s Alexa and Apple’s Siri are all making their mark on the way we do business online. But what … Read more

Smarter Content Marketing – All Help, No Hype

Perhaps the single most important thing to remember when it comes to content marketing is this: Every single web user currently online globally is online for a reason. Far too many businesses assume that the average web user is online with absolutely no purpose in mind whatsoever. Simply drifting around with no specific intention or … Read more

Repurposing Content: Three Key Questions to Consider

Contrary to popular belief, there’s nothing wrong with repurposing old content to leverage its former glory. In fact, repurposing content is a powerful, effective and recommended contributor to a wider content marketing strategy. It’s simply a case of knowing how to get the job done right. Just to set the record straight – repurposing content … Read more

Three Blog Writing Myths to Steer Clear Of

Blogging purely for marketing purposes is nothing unusual. Producing interesting posts to be read by your audience is one thing, but it’s more likely that you will be more interested in your SEO profile than in their amusement. Quite understandable, considering how more than 90% of all web experiences start with a web search. The … Read more

Likeable and Shareable Content: One and the Same?

If you’ve previously heard the terms “likeable content” and “shareable content” and have assumed they were the same thing…well, you are far from in the minority. You may assume that linkable content is surely shareable, just as shareable content must be linkable. Nonetheless, this does not mean that the two don’t have their differences. Shareable … Read more