Thomas Ridley provides a total foodservice solution to the catering industry delivering a comprehensive range of chilled, ambient, frozen, professional hygiene and catering sundries.

Servicing a wide range of customers, from social clubs to pubs, restaurants, hotels, nursing homes, hospitals, schools, colleges, leisure facilities, county councils, local authorities, garden centres and contract caterers. Thomas Ridley provides a foodservice solution for Independents, Groups, Regional and National Contracts.

With an enterprise ecommerce website strengthened by awesome online marketing, managed enterprise hosting, optimisation and website analytics have helped to form a comprehensive digital strategy. Pivotal has helped Thomas Ridley provide its customer base with a stable website during huge spikes in traffic and met the development needs of the company’s ever-growing logistics.

Thomas Ridley case study

Pivotal’s expertise with ecommerce allowed us to create a streamlined and efficient ecommerce experience for the foodservice consumer. By integrating the website with their Omnichannel provider, customers can now benefit from up to date stock levels as well as a host of very helpful product data including ingredients and allergens.

“With Pivotal we’ve had a dedicated team since the start, they’ve have made clear progress.
Responsive and highly skilled, together, we are finally building our growth strategy.”

Darren Osborn eCommerce Director – Thomas Ridley

5 Minute Click and Collect

A major part of the customer experience for the Thomas Ridley website is the ‘Click and Collect’ service it offers. This element of customisation means that customers can place and pay for their order anytime and have it ready by the time they reach the counter.

Account Customers Integration

During the development phases, a requirement for bespoke account-based pricing became an essential feature for Thomas Ridley to offer visitors. Integration between systems allows for a customer account section for browsing a tailored view of the website on an account by account basis.


To stand tall, as part of an omnichannel approach we implemented a multitude of payment options, including PayPal. This allows for quick and easy payments on the Thomas Ridley ecommerce website. With real-time inventory synchronisation and an order management system as the central source of data, the website is a single channel running alongside others such as Amazon. The website, however, offers a branded shopping experience, instilling trust and demonstrating industry authority whilst providing business information and capturing leads.

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