Websites that make an impression – the key to success as a B2B enterprise.
Pivotal is proud to offer a comprehensive range of B2B web development solutions, suitable for every size and type of business spanning all contemporary sectors. We understand and acknowledge the importance of creating an exceptional digital storefront for your organisation – one that speaks volumes for your reputation and professionalism.
In the B2B sector, first impressions are everything. If your prospects are not immediately impressed by what they see, chances are they’ll head straight for your competitors. To deliver the kind of first impression that both inspires and engages, you need to know who your customers are, what they expect and how to deliver it over and above your key competitors.
Here at Pivotal, our combined 140 years’ experience in the design and delivery of market-leading B2B web solutions enables us to cover all bases confidently.
If looking to stand out from the crowd and create a lasting impression, the Pivotal team is standing by to take your call.
B2B Websites That Work
Since the day we went into business, our priority has been to provide clients with the kinds of websites their customers deserve. We work hard to design and develop simple yet highly effective websites that focus on the user experience above and beyond everything else. Unlike some, Pivotal creates websites from scratch from the perspective of the end-user at all times. What’s important to remember in the B2B sector is that what appeals to you may not necessarily appeal to your customers. Which means that unless you approach B2B web design from the customer’s perspective, you’re unlikely to appeal to your primary audience.
Pivotal creates websites that make it easy for your customers to find exactly what they want as quickly and effortlessly as possible, while building a positive perception of your brand and ensuring they leave with every reason to come back. The importance of nurturing loyalty as a B2B business cannot be overstated – something we specialise in here at Pivotal.
If you’d like to learn more about our comprehensive B2B web development and design solutions, the Pivotal customer service team is standing by to take your call.
Our B2B Website Development Process
We take pride in offering nothing but 100% bespoke service packages for every client we work with. We tailor each stage of our B2B web development process in direct accordance with the requirements, expectations and available budgets of our customers. We refuse to compromise on quality, though always do everything within our power to keep our prices as low as possible.
Whatever it takes to provide you with the market’s best B2B web design and development package, you can count on Pivotal to deliver.
Your Goals and Objectives
Before getting started with the design and development process, we first establish your primary goals, objectives and the overall vision for your website. This involves considering a number of questions, such as:
- What is the primary purpose of your website? What do you intend to use it for and what represents your biggest priority?
- In what way do your existing customers interact with your website? What would you consider to be the current strengths and weaknesses of your online presence?
- Which areas of your business in specific would you like to focus on in terms of growth?
- Where would you like to see your digital presence in six months and six years?
By taking into account everything that matters most to you and your business, Pivotal can provide you with a comprehensively capable and fully tailored B2B service package.
Business Identity Creation
Of even greater importance than the products you sell and services you offer is your brand identity. That being, what it is that separates you from those who offer the same products and services you do.
You need to think about your unique selling points and why it is that anyone would choose to work with your business, rather than another. At all times while designing and developing your website, Pivotal will ensure that your brand identity and personality is communicated and reflected in every element of its design. Your voice, personality and USPs will both define you as a brand and determine if and to what extent you are successful.
A Website that Reflects Your Brand
The importance of creating a consistent and seamless web experience that perfectly reflects your brand cannot be overstated. Given that your website will deliver the first, last and only impression many of your customers receive, it needs to be the strongest and most accurate reflection of your brand possible.
This means taking things into account like your chosen colour palette, the kind of imagery you would like to use to represent your brand, the tone of voice to be used for your written copy and even the smallest details like fonts, font sizes, page layouts and so on. When you visit the website of any of the world’s most established brands, you know exactly which brand you are dealing with irrespective of which element of which page you look at. This is exactly the kind of consistency and cohesion Pivotal can provide you with, as part of our B2B web development services.
Selling Without Selling
Last but not least, it’s important to remember that each and every visitor that makes it to your website has already expressed interest in what you do, or simply by finding you in the first place. Which in turn means that the usual ‘hard-sell’ has little to no place in the B2B arena.
If you have a website that delivers a remarkable user experience, conveys consumer professionalism and demonstrates your position as a true market leader, your products and services will sell themselves. While it’s still necessary to have strong and effective CTAs, the key to success often lies in the art of ‘selling without selling’. If you simply ensure that your visitors are sufficiently impressed, you won’t need to focus nearly as much time and effort on the hard sell.
For more information on any of our B2B web development and design services or to discuss a quotation, get in touch with the Pivotal customer service team today.