The Inevitable Pros and Cons of Social Media Marketing (Part 1)

Ask almost any digital marketer or online business owner these days and they will tell you the same: Social media has the potential to be an exceptionally efficient and impactful marketing tool. Opinions and preferences are one thing, but the above is a fact; social media really can be an extraordinary platform for brand growth. … Read more

5 Cheap and Easy Ways to Improve Your Social Media Performance

Spending significant sums of cash on a high-profile social media marketing strategy is always an option. That is, unless you’re running the kind of small or one-person operation where cash is a sparse commodity. As with most things, the key to getting the most out of your social spend lies in working smarter, rather than harder. If … Read more

What to Do When Your Site Isn’t Converting Visitors

If you thought there was nothing more frustrating than a website that doesn’t attract any visitors, think again. Worse still is a website that pulls in plenty of traffic, but for some reason fails to convert those visitors. You’re convinced you’re getting everything right and you clearly have a search marketing strategy that’s working. In … Read more

How to Reduce Bounce Rates and Improve Conversions

The importance of boosting conversions is self-explanatory, but what exactly is a ‘bounce’? And how do you reduce bounce rates? Bounce rate refers to the percentage of visitors who enter a website and subsequently exit (“bounce”) without viewing any other pages or interacting further in the same visit.  This can occur by way of any of … Read more

Is Duplicate Website Content Really a Big Deal?

If you know anything about search engine optimisation (SEO), you probably know that duplicate content is not a good thing. You may also be under the impression that Google and Co consider duplicate content as the ultimate SEO sin; routinely resulting in major penalties for those who fall foul of the rules.  To a degree, fearing … Read more

Four (More) Ecommerce Trends Set to Dominate in 2021

We recently published a post detailing a selection of ecommerce trends predicted to dominate the landscape in 2021. Outlined in brief below, you’ll find several additional trends we’re expecting to see a great deal more of this year. The spike in ecommerce activity brought about during 2020’s unfortunate events has transformed the face of ecommerce … Read more

Four Ecommerce Trends Set to Dominate in 2021

2020 brought about one of the most dramatic shifts in the ecommerce landscape since the advent of online retail. The unfortunate and completely unforeseen events of the year spurred an enormous spike in ecommerce activity worldwide, which is now predicted to continue indefinitely. In the United States alone, total annual ecommerce revenues are expected to … Read more

The Latest Digital Marketing Stats from December

The time has come for us to once again share a few interesting and important facts and figures regarding the world of digital marketing. This time, there are snippets in there regarding livestreaming, personalisation, the travel industry and more.  So we would like to think, something for everyone…with a bit of luck! Here is how … Read more

The Essential Trust Indicators Every Website Needs

Increasingly, online shoppers simply aren’t willing to do business with online stores they don’t fully trust. The problem being that establishing trust in the first place isn’t easy.  Ecommerce means doing business primarily with computer algorithms, which can understandably be disconcerting for some. Truth is, there’s nothing any online business can do to guarantee 100% … Read more

Four Easy-to-Fix Ecommerce Customer Retention Errors

These days, you can’t blame the average customer from being somewhat fickle.  When you consider how many options are available for whatever they intend to buy, they’re well within their rights to expect and demand a lot.  This is why the single biggest reason customers stop shopping with an ecommerce brand is they simply feel … Read more