Is Buying Social Proof Really Worth the Risk?

Just for the record, what we’re actually talking about here is purely quantitative social proof.   Hiring influencers at any price to sing the praises of your products, services or brand in general has the potential to work wonders. And it’s a tactic that’s been used by the biggest businesses in the world for generations. After … Read more

Digital Marketing on a Shoestring

Devising and implementing an outstanding digital marketing strategy with little cash to play with is difficult, but not impossible. It’s simply a case of focusing on viable avenues to explore, rather than dwelling on the various services and schemes you cannot afford. So if looking to make the most of even the tiniest digital marketing budget, here’s … Read more

Another Roundup of Key Digital Marketing Statistics

It’s that time of the month again when we share a handful of our favourite digital marketing statistics from the UK and beyond. This instalment, there’s a handful of select nuggets from the world of voice search, social media and conservation. Some of which you may find enlightening, maybe even relevant for your own digital efforts. … Read more

The One-in-Seven Social Media Rule Explained

Keeping up to speed with each and every social media marketing‘rule’ is tricky. Which is why the best advice is to focus on the rules and standards that carry the most weight. One of which being the often-overlooked one-in-seven rule. A favourite among established digital marketers, though one that often slips under the radar of business owners. … Read more

Four SEO Reasons to Launch a Business Blog

From a marketing perspective, launching a business blog comes highly recommended. The benefits of business blogging are as wide reaching as they are accessible. Both for keeping your customers informed and enhancing your authority, a blog is essential.  Nevertheless, the potential SEO benefits of business blogging are often overlooked. As part of a wider SEOstrategy, a good business blog has … Read more