Inventory and SEO Performance – More Inter-Connected Than You Might Think

You’d be forgiven for thinking that you e-commerce merchandising strategy wouldn’t have the biggest impact on your site’s SEO performance. But you’d also be wrong. When looking to optimise the performance of your e-commerce business, a solid merchandising strategy has multi-faceted benefits that extend far beyond the obvious. The following examples may be routinely overlooked, … Read more

How to Deal with a Full-Blown PR Crisis

These days, encountering a full-blown PR crisis is anything but a rare occurrence. Given the nature of the Internet and consumer habits in general, it takes little more than one item of particular negative feedback to send your reputation into a downward spiral. The problem being that when this happens, far too many small businesses … Read more