7 Reasons Why You Should Invest in SEO

Search engine optimisation (SEO) is a powerful yet hotly disputed marketing strategy. On one side of the fence, you have those who insist SEO has had its day. On the other, you’ll find those who argue there isn’t a single more effective or important promotional technique than SEO. Opinions are one thing – facts are … Read more

Why Buying Website Traffic Is a Bad Idea

All websites can benefit from a bit more traffic. Irrespective of how truly successful your business may be, more traffic is always better. After all, no business owner in their right mind would simply turn down the prospect of more sales. With competition in all online sectors at an all-time high, companies worldwide are resorting … Read more

Does the Website “Wow” Factor Really Exist?

When working in the field of website development and design, professionals often speak about the so-called “wow” factor. That is, the secret to designing and offering the kind of site experience that impresses visitors in a big way. It is no secret that standing out from the crowd is not easy – hence the determination … Read more

What Can A Professional Web Designer Do That I Can’t?

Given that it’s entirely possible (not to mention cheap) to build DIY websites right now, that’s entirely what millions are doing. Even if you don’t have any prior experience or knowledge, there are various engines, packages and content management systems that can make the process pretty simple. So given that it’s a possibility, what are … Read more

Using Psychology to Make Your Products Look Like Bargains

Standing out from the competition as an online retailer these days isn’t what you’d call easy. It was once enough to simply run an online store and hire the expert SEO team required to pull in the punters in the first place. As of now, you also need to offer something above and beyond the … Read more

Strangers Coffee Company Website Goes Live

Here at Pivotal, nothing brings us more satisfaction than watching a major project come to fruition. Backed by more than 140 years of combined experience, our team approaches every challenge with pride, passion and professionalism from start to finish. Today, we’re delighted to announce the completion of another complete web design and development package for … Read more

Likeable and Shareable Content: One and the Same?

If you’ve previously heard the terms “likeable content” and “shareable content” and have assumed they were the same thing…well, you are far from in the minority. You may assume that linkable content is surely shareable, just as shareable content must be linkable. Nonetheless, this does not mean that the two don’t have their differences. Shareable … Read more

Why Isn’t My Site on Google’s Front Page?

We’re gradually heading into an era where failing to appear on Google’s front page is almost as bad as not appearing at all. The reason being that with each passing year, fewer people are bothering to look as far as page two – certainly no further. So if it’s become apparent that your website isn’t … Read more

10 Terrible Online Customer Care Mistakes (Part 1)

As you’ve probably noticed, we’ve decided to dedicate a few posts as of late to the importance of quality customer care. Research suggests that far too many online businesses are still focusing too heavily on product and price, seemingly unaware of the fact that customers value quality of service above and beyond pretty much everything … Read more