Tweaking Your Twitter Strategy for Improved Engagement

While Facebook is undoubtedly the biggest and most popular social media platform, the power of Twitter from a business perspective is largely unparalleled. The reason being that no social media platform provides brands and customers alike with the same opportunity to interact and engage in real-time. The only problem being that comparatively few businesses and … Read more

Marketers Urged to Rethink Strategies on Selling Smart Home Technology

One of the biggest promises made by so many global tech brands and leading digital marketers was that 2016 would be the year of the ‘Internet of things’. No longer simply a pipe dream, this would be the year during which smart technology would transform our lives in ways we previously couldn’t imagine – our … Read more