Magento Matters – Key Drivers of Web Traffic for 2015 and Beyond

Once again, 2014 proved to be a year wherein hundreds of thousands of e-commerce newcomers set out to build fame and fortune with Magento in-tow. And as is always the case with such things, about 99% of such individuals have already found the endeavour more difficult than expected or perhaps met with a rather disappointing … Read more

Important E-Commerce Optimisation Lessons Learned in 2014

The year’s end always represents an opportune moment to take stock of what’s been learned across the e-commerce landscape in order to ensure 2015’s marketing and promotional strategies are as viable and valuable as possible. Once again, hundreds of thousands of newly opened stores have put additional pressure on those already in business, forcing retailers … Read more

Three Key SEO Trends for 2015

To look at 2014’s most important and widespread SEO trends is to view a landscape that is almost unrecognisable from that of just two short years ago. The way things are accelerating as of late is quite incredible and foreboding to say the least, at least from a web marketing perspective. However, there are those … Read more

The Importance of Linking Online and Offline Marketing

Today’s online marketing revolution has to some extent left the medium of offline marketing somewhat in a dark, cold and forgotten shadow. Even in the case of those at the very top of the industry, it’s near universal to see the teams and individuals working on web marketing, social marketing and print marketing as if … Read more

Free Web Hosting Vs Professional – Five Key Differences

When you’re just starting out as a small business or find yourself in any way struggling to make ends meet, the idea of free web hosting is almost too tempting to resist. In fact it’s totally too much to resist for hundreds of thousands of businesses the world over who right now are running sites … Read more

Magento Extensions Your Ecommerce Site Needs

One of the best things about Magento is the way in which it’s a sort of out-of-the-box Ecommerce solution – as in everything you need to get set up and running comes as standard. However, one of the most prevalent problems with a CMS like this is the way in which there are far too … Read more

Can Your Hosting Package Affect Your SEO Performance?

One of the most commonly asked questions these days is just how big of a role your hosting package plays in your overall SEO performance. There are some that would have you believe that Google likes some hosting companies more than others, some will tell you the search engines can smell a cheap subscription a … Read more

Online Commerce – Are All Ecommerce Websites in Real Danger?

There have been a lot of scare stories going around as of late that those in the e-commerce business are each and every day facing a less certain future. The reason being that the sheer volume of e-commerce ventures going live by the month is accelerating at such a pace that the whole concept has … Read more

The Simple Things That Can Transform Magento E-Commerce Sites

All over the web right now there are thousands of Magento e-commerce websites selling the same products for around the same prices – why therefore are some blistering success stories and others doomed to failure? Well, the simple answer is one of establishment and reputation as once you’ve earned a large and loyal fanbase that … Read more