Why hire a social media marketing expert, when you’re perfectly capable of tackling the basics in-house? This is one of the most commonly asked questions by business owners in the UK.
Slowly but surely, it’s being acknowledged that owning and operating multiple social media accounts isn’t optional. If you expect to remain relevant on even a short-term basis, you need to take social media seriously. However, going so far as to hire a social media marketing expert isn’t technically something you need to do.
But this doesn’t mean it isn’t something you should do, for the benefit of your business.
On the surface, hiring a social media marketing expert constitutes an additional cost you may prefer to avoid. Nevertheless, when you consider the various benefits of bringing a social media marketing expert on board, it really is a small price to pay.
So with this in mind, what follows is a brief rundown of just 10 of the many reasons why hiring a social media marketing expert makes sense:
- Generate more leads and make more sales
Research suggests that at least 75% of consumers now make purchase decisions based on their social media experiences. If serious about capitalising on the power and influence of social media, you need the import of someone who lives and breathes social.
- More accurate tracking and measurement
Making sense of complex analytics can be tricky at the best of times. That is, unless it’s what you do for a living. Bringing a social media pro on board means gaining access to invaluable insights and opportunities to optimise your performance. All of which would have otherwise go on completely overlooked.
- Quality posts for greater engagement
The art of producing premier posts for Facebook isn’t something that comes easy to most. Irrespective of how well you may know your business and your audience, this doesn’t mean you know how to pen the kinds of posts that generate maximum engagement.
- Complete consistency at all times
Far too many businesses make the mistake of simply ‘dipping’ in and out of their social media responsibilities on a random basis. This lack of consistency can make it difficult for target audiences to take you seriously.
- Continuous education and improvement
Keeping up with the latest trends on social media represents a full-time job in its own right. One you cannot realistically expect to balance alongside the rest of your duties and responsibilities.
- Multiplatform experience
Another advantage to social media marketing expert input is the ability to capitalise on the power, reach and influence of multiple platforms. You may have a decent knowledge of Facebook, but there are dozens of other major and minor platforms with potential value to your business.
- PR and reputation management
If there’s something positive or negative to be said about your business, you can rest assured it will be said on social media. Hiring an expert means picking up on every positive and negative mention of your brand worldwide on a 24/7 basis, giving you the opportunity to react and take action accordingly.
- Website traffic improvements
The most capable social media marketing experts around integrate their efforts into their employers’ wider marketing and promotional strategies. This includes SEO and general site traffic volumes, both of which can be boosted with an effective social media marketing campaign.
- Reallocation of resources
Chances are, there are thousands of different jobs you’re far better at than social media marketing. When you bring a social media marketing expert on board, you’re free to focus on running your business, rather than worrying how many ‘Likes’ you’ve received in the past 24 hours.
- An improved ROI on your marketing spend
If all this wasn’t enough, expert SMM services have repeatedly demonstrated their capacity to generate a healthier ROI. However limited your budget may be, an experienced social media marketing expert can help make the most of your investment.